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Necessity of Seeking The Help of Web Content Developers

August 13th, 2018

Why do people search the internet? Mainly to get the information about the products and services they are looking for, to get information on specific matters, or just to spend some quality time. So, if a website is not well developed and doesn’t have the required information they are searching for, why will they visit it? If you take it from a third person point of view, would you like to visit a website that is poorly designed and is loaded with improper information? This is where you need to seek the help of trained and expert web content developers.

People can come to know about your website when they are putting some words related to your products and services. Then, they get a list of results from search engines, they click on the one that is in the first page looks reliable, and at last visit the site. Apart from that, they can also click on the link of your website on another site and come to your site. Whatever the process is, if your business website is not built by an expert web content developer, then the visitors won’t stay on your website for long and you will lose potential customers. Quality web content creation will make the site highly search engine friendly filled with relevant information, eye catching designs and interesting topics.

Remember, your business website is very important and it represents the quality and efficiency of your products and services. So, if you do not choose the best web development services, then things can become complicated and ultimately a poorly built website will harm the reputation of your business by a great extent. So, to avoid all these distressing things from taking place, you must get in touch with a web content developers and let them design your site the right way.

Reputed and expert web content developers generally focus websites that are search engine friendly, have stunning graphics, and are easily navigable. All these qualities are the key ingredients of making a successful website that will motivate the visitors to search about your products and services. However, before choosing such professionals you need to be careful and as there are certain things to consider. First, you need to check out the credibility and expertise of the web content developer you are intending to hire. Next, find out how many clients he has handled so far. Focusing on these things will help you find the right one without wasting much time.

Do You Legally Own Your Web Site?

August 11th, 2018

You paid good money to have your website designed. But are you sure that you actually own it?

You may be surprised to learn that the firm that did the development work for you may actually be the copyright owner of your web site. If you retained an independent development company or individual to create your site, ownership of your site may be at risk unless you properly contracted with the developer to assign the copyright to you. In short, you may have paid a lot of money to have your site developed, only to find in the end that the developer, and not you, is the copyright owner. If you are in charge of having the web site developed within your company and ownership of the web site later becomes an issue, this may be very difficult to explain to your manager or the board of directors.

Copyright Laws Specify Who Is The Author

The two legal factors involved will be the United States Copyright Act and the contract that you may ot may not have entered with the developer. It is fairly clear under the Copyright Act that the developer would be considered to be the “author” of the web site if the developer was an independent contractor and not a bona fide employee. It is the “author” of the work that has the rights that the copyright act provides.

Works Made For Hire

For a website developed in house by an employee, the company would be considered the owner of the copyright. This is because works created by employees are considered to be “works for hire.” With a “work for hire,” the employer has the right to copyright the work and to assert all of the rights of a copyright owner.

There are cases where an independent contractor can be considered to have made a “work for hire” that vests rights in the company that contracted for the work, but the conditions for this would be very difficult to meet in the case of a web site developed by an outside firm or individual. There are 3 requirements in order for a work created by an independent contractor to be considered a “work for hire.”

The first requirement is that the work be specially ordered or commissioned by you. In most cases, this test will be met if you have contracted the web developer to create your web site from scratch and not based upon a site that the developer has previously created.

The second test is more difficult to meet. The work has to fit within one of the narrow statutory categories which will rarely apply in the case of outsourced web development work. The third requirement is a written agreement that includes a clear agreement between the parties that the work would be considered to be a work made for hire. This requires very specific wording.

Reliance On Work for Hire Status Is Not Enough

One common mistake is to assume that simply placing “work for hire” language in the contract will preserve the copyright in the party contracting for the work. This language alone is not enough. All three requirements must be met and in the usual web development relationship these conditions do not exist. So many people believe that they have the copyright to their work because they used a “work for hire” clause in their contract only to find out later that this clause does not protect their copyright.

Uncertain Ownership Can Devastate Your Business

It is no surprise that this issue of copyright ownership can have devastating impacts on your business. Without properly addressing the issue, the developer and not you would not have the right to file for copyright protection. These rights include the right to control derivative works (modifications) and the right to control publication of the work (posting on the Internet) among other rights.

Practical Solutions To Uncertain Ownership

These potential problems are best solved at the time you enter the contract with the web developer. Most developer provided contracts will be relatively silent on these issues. Silence actually benefits the developer who would usually then be the author of the work under Copyright Laws. This does not benefit the client though.

So what should the client do about this potential problem? Ideally, the original agreement with the developer should require that the developer assign all copyrights in the work to you. The contract should contain language making this assignment and it is also a good idea to require in the contract that the developer provide you with a stand-alone assignment of copyright in a form that is satisfactory to you.

From the developer’s standpoint, web developers often use templates of work that they have done for other clients when taking on new project. You can always satisfy the developer’s concerns by licensing back to the developer certain portions of the work that would permit the developer to use the basic structure of your project as a template for a subsequent project. In doing this, you may be able to negotiate on the pricing aspects of the project and it could work to your benefit. Just be careful not to give too much back to the developer so that the developer can just change the logo and some colors and use your unique layout for another client. You might also consider prohibiting the developer from using your template in connection with a business that competes or otherwise is in a position to take business away from you.

The last alternative that can be used is to have the development company retain the copyright and license the use of the content to the client. This is clearly not the preferred course for the client, but is a method often proposed as a compromise by the developer.

Regardless of the method that you use, be certain that when you pay for development work that you are contractually given the right to use, and preferable exclusively control the content that you have developed.

How To Choose A Web Designer

August 9th, 2018

A little while back I had a bit of a discussion about a certain profession that I will not mention here in case someone from the industry in question takes it the wrong way. Don’t get me wrong, every major profession is there for a reason and adds a tremendous amount of value to society. The fact of the matter is that every industry and profession has good aspects and bad. When you think of a doctor, lawyer, architect, accountant, etc, you tend to have a personal frame of reference, as well as a more widely held stereotype. There are usually some aspects of that profession that irritate you, or that you think could do with some improvement. Perhaps you don’t make use of certain professional services because of these perceptions, whether or not they are commonly held or based on fact.

That got me thinking about my own industry, and what it is about the internet consulting and web design and development industry that drives people nuts, and that if things were different, people would utilize these services more often. What would people change about the industry if they had a magic wand? What would you do differently if you were, for example, a web developer, to differentiate yourself?

These are some of the things I have been told hold people back when discussing this topic with some small businesses:

– Web design and development is too expensive for the average small business

– Apprehension over how qualified an internet professional really is

– There is too much jargon in the industry, which makes it confusing to assess as a non-technical business person

– There is a shortage of internet programming skills relative to visual design skills in the industry

Personally, my big wish is that a certain level of qualification (a degree combining computer science, design and business) was a requirement to practice, the same way that older professions are required to, like accountants, doctors, lawyers, etc. The low barrier to entry makes it difficult for businesses to distinguish experts from hobbyists. Imagine having to choose your doctor based on what he tells you he knows how to do for you!

So, how then does one assess a potential internet partner, who can and should be a long-time partner in the online success of your business? Here are some things to look at carefully when choosing a web designer, web developer, internet business consultant, or related service provider, from my experience:

Technical and business qualifications and experience. Is the business comprised of an inexperienced person with a web design hobby, or has the business got people with tertiary level business, programming and design skills in-house? Make sure they have real-world business experience in developing e-commerce solutions, and look into how far back that goes.

What online business applications has the business developed previously, and how does this match your requirements? Some web design businesses will give you a very nice looking static brochure site, while others will be able to offer advanced functionality, such as a database and content management capabilities, e-commerce functionality, internet business consulting services, site promotion, site management, hosting, domain registration, design, application development, site optimization, newsletter systems, form processing capabilities, logging of user activity, online surveys and polls, user registration and authentication, advertising management, content syndication, and the like. Check how many of these are optional extras an how many are included in the price you are quoted up front. You should always get a detailed proposal up front, and compare apples for apples rather than being too subjective initially. My business, for example, differentiates by bundling over 250 enterprise-level applications into our small business package, at a lower price than most web designers will charge just for the design and some basic functionality.

Long term cost/benefit. What is it going to cost you the next time you need to make a modification? I’ve never yet come across a successful website that was designed and left as it was created on day one. Your site needs to change with your business, so make sure you know how you will be billed for those changes, and what the time frame for them will be. Every site also has hosting, bandwidth and maintenance costs that most people don’t think of when first creating a site. Look into what these will be, and what you get for them, so that you can budget for them when starting your project. Also keep in mind that a cheap solution with one or two features will probably not serve you as well as a slightly more expensive one with extensive built-in capabilities.

Personal style and preference. Different businesses will bring different styles and methodologies to the party. Make sure that the one you go with suits your personal preferences. If your internet specialist loves graphic-intensive Flash-based sites, they will probably develop your informative content-based solution, just not as well as someone who specializes in your preferred style.

Online promotion. Make sure that the business you choose is good at promoting their own online presence. Google, Yahoo, and MSN are the three most popular search engines, so make use of them when choosing a provider. If you are looking for a web developer in your local area, search for the terms you find most important and include the name of your area. For example, I optimize my services for the Joondalup area of Perth, Western Australia, so a search for “web design Joondalup” or “web development Joondalup”, or many other internet-based services, brings me to the top when people are searching for local service providers. An internet business that is no good at promoting itself online will be worse at helping you get yours up to full potential.

Satisfaction guarantees. No website can make a flawed business model work, but an online expert should be able to help you make it everything it can be over time, much the same way a personal trainer can’t make you fit overnight, but they can help you become a top athlete with focused ongoing attention. Find out what guarantees, if any, are provided. This is a real differentiator, because, understandably, many web design businesses won’t do this. Those that do are at least serious and confident in their abilities to ensure that their clients are happy and successful.

Management of expectations. Any internet business that claims excessive short term success rates is probably overselling themselves. Make sure that they (and you) are realistic about the time frames in which your online presence will start producing results.

Consulting skills. Make sure that you are dealing with an internet consultancy, not just a web design house. Experienced internet consultants have the business experience to help you make your business successful online in ways a web designer will probably not.

Find successful web sites online. Many will have the site developer’s details in the footer, or in a credits section of the site.